CallRail alternative
The CallRail alternative that tracks calls and makes them
Most people searching for a CallRail alternative want to know which marketing made the phone ring, and smrtPhone does that: dynamic number insertion is in every seat, swapping a campaign-specific tracking number onto your website by page or UTM tag, so each call arrives credited to the campaign that produced it. The difference is what happens next. CallRail measures the call. smrtPhone also works the lead - a four-line power dialer, texting in every seat, and every call and text written to the CRM record. CallRail goes deeper on attribution itself, with keyword-level reporting, and form tracking and multi-touch cost-per-lead reporting on its higher plans.
No card required. No seat minimum.
The short version
- smrtPhone includes dynamic number insertion in every seat: a tracking number per campaign, swapped onto your website by page or UTM parameter, with each call credited to its campaign.
- CallRail has no power dialer and no multi-line dialing. It measures calls; it does not work a list.
- CallRail bills per account: $55 a month for 5 numbers, 250 minutes and 25 texts, then $0.06 a local minute and $0.03 a text. smrtPhone bills per seat from $24 billed yearly, with 500 minutes and 1,000 segments, then $0.03 and $0.02.
- CallRail goes deeper on attribution: reports by campaign, keyword and channel, with form tracking and multi-touch cost-per-lead reporting on its Complete plans.
- CallRail lists about twenty CRM integrations. Through Salesforce it reaches Left Main REI; Podio, GoHighLevel, InvestorFuse, DataSift and the rest of the investor stack are not covered.
smrtPhone vs CallRail
The CallRail alternative, feature by feature
Every CallRail figure below was taken from CallRail’s own public pricing pages . Prices change; check theirs before you decide.
| What matters when you dial |
|
smrtPhone |
|---|---|---|
| What it is built for | Tracking which marketing produced calls, texts and forms | Tracking which campaign rang the phone, then working the lead from the CRM |
| Call tracking with DNI | Yes. The core product, from $55 an account | Yes. In every seat. A tracking number per campaign, by page or UTM tag |
| Attribution depth | Yes. Campaigns, keywords and channels, plus forms and multi-touch cost per lead on Complete plans | Partly. Campaign level, with each call credited to its campaign |
| Starting price | $55 a month per account, or $50 billed yearly | $24 a seat a month billed yearly, or $29 month to month |
| Entry price includes | 5 numbers, 250 minutes and 25 texts | 500 minutes, 1,000 texts, 1 number and call tracking |
| Minute overage | $0.06 local, $0.08 toll-free | $0.03 |
| Text overage | $0.03 a text | $0.02 a segment |
| Outbound power dialing | No. Not offered | Yes. smrtDialer, from $50 per seat |
| Multi-line dialing | No. Not offered | Yes. Up to 4 lines at once |
| CRM integrations | Partly. About twenty, including Salesforce, HubSpot, Pipedrive and Attio | Yes. Ten native, including Podio, GoHighLevel and Left Main REI |
| Investor CRMs it does not cover | No. Podio, GoHighLevel, InvestorFuse, DataSift, Realeflow, Invelo, Carrot and Tape | Not applicable |
| Compliance in the base price | No. Not a calling compliance product | Yes. DNC, A2P 10DLC, auto opt-out |
| AI agents | Partly. Voice Assist, from $95 a month on top of Lead Tracking, then $1 a call after 50 | Yes. smrtAgents, hired by role |
| Recording and transcription | Yes. Included in Lead Tracking | Yes. Included in every seat |
| Free trial | Yes. 14 days, no card | Yes. 14 days |
What it actually costs, with the arithmetic shown
Five people, 5,000 talk minutes and 2,500 text segments in a month, on monthly billing. Both columns include call tracking. That is about 16 hours on the phone per person - modest for an acquisitions desk.
| Line item | CallRail | smrtPhone |
|---|---|---|
| Base plan | $55 a month, per account | $29 a seat, five seats: $145 |
| Minutes included | 250 | 500 a seat: 2,500 |
| Minutes over, at $0.06 vs $0.03 | 4,750 over: $285.00 | 2,500 over: $75.00 |
| Text segments included | 25 | 1,000 a seat: 5,000 |
| Segments over, at $0.03 vs $0.02 | 2,475 over: $74.25 | None over: $0.00 |
| Monthly total | $414.25 | $220.00 |
Both columns cover the same job: calls and texts, with call tracking. smrtDialer is a separate, optional $50 a seat for the people who work a list. CallRail sells no dialer at any price, so there is no column to set it against.
CallRail figures are its monthly list prices: Lead Tracking is $55 a month, or $50 billed yearly, with overage at $0.06 a local minute and $0.03 a text on every plan. smrtPhone is $29 a seat monthly, or $24 billed yearly. Both are published by each vendor.
The other side
When CallRail is the better choice
CallRail is the deeper attribution product. Keyword-level reporting, form tracking with a custom form builder, multi-touch cost-per-lead reporting and Premium Conversation Intelligence are all on its plan ladder, and its integration directory includes Google Ads, Google Analytics and about twenty CRMs. Account-level pricing suits a marketing team that receives calls rather than places them. smrtPhone tracks calls by campaign and reports on the conversations themselves, with agent and team analytics in the In-depth Analytics add-on.
- You are an agency reporting attribution across many client accounts.
- Keyword-level and form attribution matter as much to you as calls do.
- Your team receives calls from ads and never works a list.
If attribution is the whole job
CallRail goes deeper on attribution than we do. It reports which campaigns, keywords and channels produced calls and texts, tracks and attributes web forms on its Complete plans with multi-touch cost-per-lead reporting, and connects to Google Ads and Google Analytics. smrtPhone tracks calls at the campaign level - a tracking number per campaign, swapped onto your site by page or UTM tag, with each call credited to its campaign - in every seat. For an agency reporting keyword-level attribution across client accounts, CallRail is built for that.
We are the alternative for teams that need to know which campaign rang the phone and then work that lead: dial it, text it, and write all of it to the CRM record, in one seat.
Straight from the reviews
What CallRail users complain about
Recurring themes across CallRail’s own public review profiles, each one set against what smrtPhone does about it.
- 3.5/5
- 4.5/5
|
What reviewers report
|
What we do about it
|
|---|---|
| An entry plan that bills far above its price | Overage at $0.03 a minute with 500 included per seat, or Unlimited at $99 |
| Texting that runs out after 25 messages | SMS and MMS in every seat, with 1,000 segments included |
| No way to dial out of a list | smrtDialer, 1 to 4 lines at once, from $50 per seat |
| Integrations that miss the CRM you run | Ten native investor CRM integrations, no connector in between |
| Little visibility per rep | Agent and team analytics, in the In-depth Analytics add-on |
Why people move from CallRail to smrtPhone
-
They needed to work the leads they were tracking
CallRail tells you a campaign produced a call. It cannot then work the list those campaigns built - there is no power dialer and no multi-line dialing at any tier. smrtPhone tracks the call with DNI in every seat and dials the follow-up from the same place, with every call and disposition written back to the CRM.
Call tracking and a 4-line dialer -
Their CRM was not on the list
If your business runs in Podio, GoHighLevel, InvestorFuse, DataSift or Realeflow, nothing in CallRail's integration directory connects to it. Calls and texts end up somewhere other than the record they belong to.
Ten native investor CRM integrations -
The minutes ran out
250 minutes is about four hours of talking, and 25 texts is a morning. At $0.06 a minute and $0.03 a text over, a team that actually uses the phone pays more in overage than for the plan.
$0.03 a minute, 500 included per seat
Built into the CRM you already run
Calls, texts, recordings and dispositions land on the record they belong to, with no connector in between.
Verified reviews
What smrtPhone users say
Everything above is our claim. This is not: these are reviews left on Capterra, where most reviewers are real estate investors.
- 4.7/5
-
5 out of 5. Under 6 months in
Its ability to dial on 4 different lines simultaneously that no other dialer in the market has.
Chad F. Founder, real estate -
5 out of 5. 2+ years in
Integration with Podio and the ability to customize every aspect.
Ryan J. Founder, real estate -
5 out of 5. 6-12 months in
Great customer service with very fast reaction. Also the dialer and the extensions work magnificent.
Javier B. Acquisition manager, real estate
What switching actually involves
You can keep your CallRail tracking numbers. Port them to smrtPhone and assign them to DNI campaigns so they keep ringing and keep crediting their campaigns, or run both for a while: CallRail on the marketing numbers, smrtPhone for the team that works the leads.
- Port your numbers. They move with you. Nobody has to learn a new number.
- Connect the CRM. Calls, texts, recordings and dispositions start writing to the record.
- Rebuild your call flows. Routing, ring groups, business hours and the DNC applet.
- Run both for a few days. Then move the dialing over once the logging looks right.
How long the port really takes
- Porting takes one to three weeks once the paperwork is in and confirmed. It is faster when your current provider sits on the same underlying carrier we do, and slower if the paperwork comes back rejected over a detail that does not match your carrier record.
- Support does the work. You start it from live chat and the team handles the submission.
- Do not cancel your old provider until the port completes. Your number keeps working throughout.
- Occasionally voice ports a few hours before texting does. It settles by itself.
Questions people ask before switching
Does smrtPhone do call tracking like CallRail?
Yes, at the campaign level. Dynamic number insertion is in every smrtPhone seat: you add your site in the dashboard, install one script, and create a campaign per tracking number, narrowed by page or UTM parameter, so each call is credited to the campaign that produced it. CallRail goes deeper on attribution itself - reports by campaign, keyword and channel, and form tracking with multi-touch cost-per-lead reporting on its Complete plans.
Does CallRail have a power dialer?
No. CallRail does not offer outbound power dialing or multi-line dialing. smrtDialer dials 1 to 4 lines at once from $50 per seat per month, with every call and disposition written back to your CRM.
How much does CallRail cost?
Lead Tracking is $55 a month per account, or $50 billed yearly, and includes 5 numbers, 250 local minutes and 25 texts, then $0.06 a local minute, $0.08 a toll-free minute and $0.03 a text. Lead Tracking Complete is $105 a month, Lead Conversion $165 and Lead Conversion Complete $215. smrtPhone is $24 a seat a month billed yearly, or $29 month to month, with call tracking, 500 minutes and 1,000 text segments in every seat.
Is smrtPhone cheaper than CallRail?
For a team that uses the phone, yes. Five people with 5,000 talk minutes and 2,500 texts a month come to $220 on smrtPhone and $414.25 on CallRail Lead Tracking at monthly prices, mostly because CallRail meters minutes at $0.06 and texts at $0.03 above a small allowance. Both include call tracking. smrtDialer, for the people who work a list, is a separate $50 a seat.
Can I keep my CallRail tracking numbers?
Yes. Numbers are portable. Move them to smrtPhone and assign them to DNI campaigns, or leave them with CallRail and run smrtPhone alongside it for the team that works the leads.
Does CallRail have AI agents?
CallRail sells Voice Assist, an AI voice assistant, from $95 a month on top of a Lead Tracking plan from $55, covering 50 calls over 15 seconds, then $1 per call. smrtAgents work differently. They are hired by role rather than switched on as a feature, they work inside the conversation rather than answering alongside it, and they hand off to a person with the context of the call.
Which CRMs does smrtPhone integrate with that CallRail does not?
Podio, GoHighLevel, InvestorFuse, DataSift, Realeflow, Invelo, Carrot and Tape. CallRail lists about twenty CRM integrations, including Salesforce, HubSpot, Pipedrive and Attio, and through Salesforce it reaches Left Main REI. smrtPhone is native to all ten.
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