From day one, smrtPhone has been built differently. No venture capital. No outside board seats. No pressure to grow at all costs. Just a team of founders building the phone system we wished existed — and thousands of real estate investors and businesses who grew alongside us.
Seven years later, that independence is still our most valuable asset. So when we decided to accelerate our next chapter, we looked for capital that matched our values: growth without giving up ownership, speed without surrendering control.
Today, we’re announcing that smrtPhone has secured a revenue-based growth financing round from Founderpath, the leading capital platform for bootstrapped SaaS companies.
Why non-dilutive capital
Most software companies you read about raise venture capital and trade equity — and often direction — for growth. We’ve always believed there’s another way. Revenue-based financing lets us invest ahead of the curve while remaining 100% founder-owned. Our roadmap stays ours. Our priorities stay yours.
Founderpath was a deliberate choice. They work exclusively with bootstrapped SaaS founders, they underwrite based on real business performance rather than pitch decks, and their model is built on alignment with founders — not control over them. For a company like ours, it was the obvious fit.
Where the investment goes
This capital goes directly into product and customers:
- AI-powered communication. We’re accelerating development of our AI agent capabilities — bringing intelligent voice and workflow automation to the way our customers call, text, and close deals. This is the biggest product investment in smrtPhone’s history.
- Meeting our community where it is. We’re expanding our go-to-market presence, including events like REI Tech Unlocked 2026 in Dallas this September, where we’ll be connecting directly with the real estate investment community that helped build this company.
- Doubling down on what works. Faster onboarding, deeper CRM integrations, and continued investment in the platform reliability our 2,400+ customers depend on every day.
What doesn’t change
Everything that matters. Same founders, same team, same ownership, same obsession with building the most powerful phone system for sales-driven businesses. We simply get to do it faster.
To our customers: thank you for growing with us. The best is genuinely ahead.
— The smrtPhone founding team
