5 Benefits of Using a Power Dialer for Effective Sales

If you make a lot of outbound calls, you know that the process can become tiring. Manually dialing the phone number (with no mistakes), trying to say the right thing, then keeping track of what was said on the call. Manual dialing takes a lot of precious time – but it doesn’t have to! Learn why sales-based businesses need a good power dialer to keep up in today’s fast-paced market. 

What is a Power Dialer?

A Power Dialer (or sales dialer) lets you automatically dial multiple people at once, increasing the chance of a connection. You can even be calling from the same phone number! It’s a necessary purchase for anyone making a high volume of outbound calls, usually in sales. No need to copy and paste phone numbers or wait until one call is over to start dialing another. 

We all know that in competitive markets, your ability to reach people fast is how you make money. Speed to dial is the goal, and a great power dialer is a must have. 

Let’s go over 5 reasons you need a power dialer!

Higher Call Volume, with Faster Efficiency 

A power dialer assists you by automating dialing. It pulls phone numbers from an uploaded list or directly from your CRM. The numbers are called automatically, and once a call is done, the next number is automatically dialed. You’re in a seamless stream of phone calls, ready to chat when people answer. 

More Calls, Less Time

A multi-line power dialer allows you to call multiple phone numbers simultaneously. smrtDialer, for example, allows for up to 4 phone calls at one time. If you’re new to power dialing, that might sound chaotic! But the truth is, no one is getting 100% answer rates. By calling multiple numbers at once, you’re saving time. If two people pick up at the same time (nice!) you can program a recorded message that will keep them in the queue and give you time to talk with the first connected contact. 

Multi-line power dialers increase efficiency in other ways besides saving time: cue up call scripts so you’re always on point when someone picks up, or set up Call Recording so that no important details get forgotten. Assign a call status at the end of the call (things like Call Back, Not Interested, or Didn’t Answer) and create new dial lists from those statuses. 

Clerical tasks can be a thing of the past. Let automation and even AI do your mundane work so you can focus on the most important parts of your job. 

Lead Management for Organization 

A great Power Dialer should integrate well with your CRM. Your Customer Relationship Management Software is where your leads’ and clients’ contact information live. It should be easy to send information back and forth between the two systems. Some of our competitors rely on 3rd party connectors like Zapier that can delay information or become a point of data loss. Or, you’re downloading lists from one place and uploading those lists to a dialer manually which wastes time and energy on a task that could be automated. 

Here are two valid use cases of how a Power Dialer can be used with your CRM: 

1. You have a ton of leads in your CRM and you need to push their contact information into your Power Dialer so you can call them. That’s easy if you’re using a Power Dialer that’s integrated to your CRM. 
2. You have a lead list but you don’t want to upload every contact into your CRM, only the ones that are promising. Upload it to your Power Dialer, and only push the qualified leads back to your CRM. This is ideal for enhancing organization, especially if you don’t know the quality of your lead lists. 

Keep your lead lists clean and organized with your power dialer. Your notes, call recordings, Call Status’ and more are pushed back to your CRM after a Power Dialing Campaign, ensuring quality data without manual effort. 

Don’t have a CRM yet? That’s ok! Some power dialers, like smrtDialer, don’t require a CRM connection to work! 

Lead Prioritization

Organize your leads via Call Statuses’ that you assign after each call. For example, here are some common Call Status’ that an agent can assign during a power dialing campaign: 

• Converted 
• Callback 
• Not Interested 
• DNC 
• Voicemail
• Wrong Number
• Anything you dream up with custom call statuses 

By assigning a Call Status, it’s easy to build out future lead lists based on the information you gathered from the power dialing campaign. Set up an automation in your CRM to make a new lead list from all Phone Numbers marked “Callback.” 

Here are some other examples of lead organization and prioritization: 

• Create follow-up cadences for leads who didn’t pick up, or went to voicemail. Automatically assign your Agents a lead list based on a certain timeframe to try a lead again. 
• Have a virtual assistant call a lead list and then only pass along the warm or hot leads to a seasoned seller. smrtDialer makes it easy to have a User make outbound calls that doesn’t require a CRM license / seat.
  

KPI Reporting for Better Connections when Power Dialing 

Your power dialer should be informing KPI data that helps you understand which of your Campaigns are working, and why. So many factors go into a successful Campaign: agent success, time of day, lead list quality to name a few. It’s important to see data so you can make changes based on past performance. Here are some examples of data you can pull from your Power Dialing campaigns: 

Time of Day: Do you know when people are actually picking up your calls? Check out a graph that visually indicates when you should have agents make their power dialing campaigns for increased success. 

Agent Performance: Do you know which of your Agents are actually performing well? Check out their average call time – too short means they’re alienating leads, but too long means they can’t close! A great power dialer should also allow you to monitor your Agents by listening in or joining their calls – with smrtDialer you can also ‘Whisper’ to them without the caller hearing! 

Call Status: Check out how many calls from a Campaign led to a dead end by sorting by Call Status. If you’re seeing mostly “Not Interested” from a Campaign, maybe it’s time to switch up your marketing efforts or where you buy your lead lists. 

Check out our in-depth blog on power dialing reporting to learn more about how actionable insights can lead to higher productivity. 

Power Dialing Doesn’t Need to be Expensive 

Maybe you’re worried that power dialing costs will balloon your expenses. It doesn’t have to! At smrtPhone, you can pay only $75/month for a multi-line power dialing seat –  and it’s swappable! Let your agents switch in and out for their campaigns, instead of buying a license for every single agent. Check out what you get with a smrtDialer subscription: 

• Simultaneous Dialing of up to 4 numbers at once 
• Unlimited Leads & Campaigns 
• Voicemail and Callback Drops (save time – don’t manually leave a voicemail again!) 
• Call Monitoring/Whispering/Joining (with smrtPhone Pro) 
• Custom Call Statuses 
• Free Reporting 
• Custom Call Webforms 
• Wrong Number Removal 
• DNC Protocols
• & more! 

If you’re in sales, a power dialer is a no brainer. You’ll save time, increase efficiency and probably get more organized along the way. Check out smrtDialer and start a Free Trial today. 

Happy Dialing!