At smrtPhone, we regularly showcase expert advice from smrtPhone partners. This article was written by Amber Milks from Billions, a predictable & scalable real estate team operations platform and CRM.

Unleashing Potential: Supercharge Your Real Estate CRM with Third-Party Integrations 

In the ever-evolving world of real estate, technology remains a steadfast ally. If you already have a CRM (Customer Relationship Management) system you love, that’s a great and necessary first step! But the beauty of a well-built CRM is that you can then incorporate third-party tools that don’t just work alongside your CRM, but integrate deeply with it. Stay ahead of your competitors by keeping up with the most cutting-edge tools to streamline operations, enhance efficiency and most importantly: boost profits. 

Whether you use BILLIONS to manage your team or another app, the tips below can help you evaluate the ROI of the tools you use to manage your team.


Streamline Your Workflow

When you use a ton of different applications and pieces of software that don’t integrate with your CRM, it becomes tricky to organize your workflow and you end up wasting time, or doing things twice. You can end up juggling multiple passwords, working with too many browser tabs open and entering data over and over into multiple systems. 

The power of deep integration is being able to visit fewer places to do all of your work – saving you time, enhancing productivity, and reducing the risk of information slipping through the cracks. 

Agents often have to transfer calls and texts from their phone to their CRM. Streamline your workflow by choosing a phone system and a CRM that integrate with each other, reducing time spent on clerical tasks and allowing for automation, account-level syncing of information and click-to-call right from your CRM. BILLIONS comes pre-packaged with a Smrtphone integration to automatically track calls, SMS, and call recording right in your client file.


Enhance Customer Experience

Sometimes all of your software can feel like “backend” – something that only you and your team see, and has little to do with your customers. But there are tons of third-party tools that can significantly improve customer experience! Whether it’s a communication tool that ensures prompt and effective customer service, or a virtual tour application that allows clients to view properties remotely, these integrations can all be part of one larger system, instead of silo-ed separately. 

When every touchpoint with a customer is recorded, it allows you to see the bigger picture of their experience. Maybe you have a lead that seems quiet and therefore uninterested, but you’re able to quickly see they’re accessing your virtual tours frequently – time to bump them up in your follow-up campaigns! The bottom line is that any integration that enhances customer experience will foster loyalty and increase customer retention, which means more money in your pocket. 


Spend Less Money 

With the right third-party integrations, you can eliminate the need for multiple standalone applications, thus reducing overall software costs. Plus, many of these tools offer scalable solutions, meaning you only pay for what you need, further optimizing your budget.

smrtPhone is a great example of an integrated phone system that allows for pay-as-you-go pricing for texts and calls. So many unlimited plans have you paying for calls and texts you’ll never use, or you end up with secret caps due to fair use policy. Either way, it makes more sense to just pay for what you’ll actually end up using! Pay less than you would with a competitor by shopping for the integrations that make sense for you and your business model – doing a little research can save money in the long run! 


Gain the Competitive Edge

Lastly, third-party tool integration gives your real estate business a competitive advantage. It shows clients and competitors that you are innovative, forward-thinking, and committed to leveraging technology to deliver superior service. Constantly innovating is one of the best ways to ensure your business is on the forefront of the industry – and keeping on top of third-party tools is a great way to prove that you’re committed to innovation. 


Integrating third-party tools into your real estate software is an investment in your business' future


About Billions 

At BILLIONS, our team of experts in technology and real estate provides top-performing teams with the insights they need to succeed. With years of experience in building cutting-edge software, we deliver a platform that meets the unique needs of today’s real estate professionals. Visit our Features Page to explore how BILLIONS can boost your ROI and maximize team effectiveness.