New Integration = New Opportunities for Real Estate Investors

Today, we launched the integration of smrtPhone into Forefront CRM to general audiences. After months of custom integration work and dozens of happy beta clients, our combined teams are excited to open the door to all real estate investor users. The integration includes a direct connection between Forefront and smrtPhone cloud phone system and smrtDialer multi-line power dialer.

Forefront CRM recently changed ownership. The founder of Flip Talk podcast, Don Costa, saw the potential of applying the philosophies he used to build Flip Pilot CRM to the solid custom foundation of Forefront. Instead of starting from scratch, the team has been updating and innovating on the Forefront framework to build a faster, easier, and more user-friendly system for real estate investors.

Don remarks, “We’ve been users of smrtPhone for years and have loved the products. When we took ownership of Forefront CRM we knew that an integration with smrtPhone would be at the top of the priority list. It’s great to see that vision realized so quickly.”

From the smrtPhone perspective, it was an ideal partnership. We only work with CRM systems where we can have a direct, deep, and full-featured integration. This is how we ensure faster connections, better data integrity, and more accurate reporting. There is no need to download/upload or send data using 3rd party applications. With a direct API connection, data flows real time – including call logs, recordings, text messages, call statuses, call notes, contact syncing, and more.

“Forefront puts user experience and ease-of-use at the heart of everything they build,” says Jordan Fleming, CEO and Cofounder of smrtPhone. “Dedication to building positive forward momentum and accelerating wins for clients is an obvious match with smrtPhone’s development philosophy. The ease of the partnership is reflected in the ease of the integration that supports faster communication, better tracking insights, and greater automation.”

Highlights of the new integration include:

  • One-click calling from inside Forefront CRM
  • Automated text follow up sequences
  • Communication tracking & KPI reporting throughout deal pipeline
  • Integrated multi-line power dialer
  • Dedicated Mobile App that syncs seamlessly
  • Advanced communication features including Call Monitoring, Geo-Caller ID, and Conference Calling

Ben Gaines, Owner of United Properties of NC, a real estate investing firm in North Carolina, was in the beta cohort. “We have been users of Forefront CRM for a long time,” Ben explains. “We trust them completely and jumped at the chance to be an early adopter of the smrtPhone integration. Being responsive and providing the highest level of service to our clients is extremely important. We now have greater control over our deal pipeline thanks to these tools.”

smrtPhone and Forefront CRM Integration

Learn More at the Integration Showcase

An open webinar to learn more about the partnership and demonstrate the integration is scheduled for Thursday, July 27th at 2pm ET / 11am PT.  Register now to reserve your spot and receive reminders.